Growing a stronger footprint in the region

SINGAPORE (June 17): Family, friends, good retail partners and a sense of home are threads Chen Tien Yue, executive director of Royal Selangor Marketing, uses to tell the brand’s Malaysian-Singaporean story.

“Two generations of the Royal Selangor family have grown up in Singapore over the last five decades. We look at Malaysia and Singapore as our home markets. When visitors come here [regardless of which side of the border they are from], they pick a piece of our pewter, which is perceived as a product from this part of the world,” says Chen at the 50th anniversary celebration of Royal Selangor Singapore.

The brand has grown alongside Singapore, following a similar trajectory of facing early hardships, difficult circumstances and the excitement of adolescence, making changes in operations and gaining confidence in its own history, heritage and culture. Now, as it looks for “that next growth opportunity driven by creativity and technology”, it is probably asking the same questions. Where are we today? How do we build for the future as we take pride in what we have?

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