Under fire for data breach, Facebook now wants you to swipe right on its new dating feature

(May 2): Facebook Inc. Chief Executive Officer Mark Zuckerberg said the company is rolling out a new dating feature, sending shares in dating app company Match Group Inc. and its largest owner IAC/InterActiveCorp. plunging.

The tool would help connect people who aren’t Facebook friends, Zuckerberg said in a presentation at the company’s developer conference, F8.

Match, which owns apps like Tinder and OkCupid, fell as much as 21% – the most in more than two years – while IAC fell as much as 14%.

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