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Nvidia’s big laptop bet hinges on frugal chips

Parmy Olson
Parmy Olson • 5 min read
Nvidia’s big laptop bet hinges on frugal chips
Nvidia is touting “the most efficient PC chip ever built,” and promises “all-day” battery life, but it hasn’t shared figures for energy-intensive tasks like gaming or running AI agents / Photo: Bloomberg
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Gamers who long ago coveted Nvidia Corp’s graphics cards because they rendered computer games so beautifully will soon be eyeing new Windows computers that plug that technology right into a laptop’s brain.

Nvidia’s latest effort to diversify itself from the monumentally successful business of selling chips for artificial-intelligence servers is to offer consumers and businesses an alternative to notebooks with “Intel inside”. It’s a smart hedge for Nvidia. Whether the computers will be a smart buy for you is far less certain.

Nvidia plans to offer machines built by the likes of Lenovo Group, Hewlett-Packard Enterprise and Dell Technologies that are better adapted to running AI-powered software and agents. Nvidia calls its new RTX Spark a “superchip” because it fuses two things into one package: a CPU, the brain that runs a personal computer, and a GPU, the graphics engine Nvidia originally built for video games that turned out to be so good at AI that it now powers data centres.

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