But the results were not to be. The fact is that news publishers made little headway in securing digital advertisements, and even from a low base, annual growth has stagnated. Meanwhile, print advertisements continue to be disrupted, falling at a faster and faster rate each year. Worse, newer technologies are designed to further annihilate the industry by blocking digital advertisements on their websites.
SINGAPORE (Dec 11): The last two weeks, I wrote about how the global technology giants have decimated the newspaper industry. Here’s a quick recap to refresh the memory.
Newspapers had responded positively to and embraced technological innovations in working with the industry’s giants such as Facebook and Alphabet, which owns Google. Many put their content online to win over the audience and to gain a fair share of digital advertisements that were ripping apart the traditional print advertisements of these newspapers.
