While there has indeed been progress, we are not moving fast enough as an industry. Based on our latest investor survey, comprehensibility and comparability remain some of the biggest challenges to retail investors getting started on investing sustainably.
I was struck by the discussions at a panel I attended recently on sustainable fashion. I was surprised at how the industry struggles with a lack of common definition on what constitutes sustainable clothing, and that this lack of clarity is presenting a real barrier to consumer adoption.
Interestingly, one of the panellists mentioned learning from the finance industry, where there has been some progress towards standardisation and consistent labels.
