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Chocolate Finance may sweeten savings

Nirgunan Tiruchelvam
Nirgunan Tiruchelvam • 4 min read
Chocolate Finance may sweeten savings
Henry Golding of Crazy Rich Asians fame is now the face of Chocolate Finance. Photo: Shutterstock
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Travellers on the MRT these days may have noticed photos of a grinning film star, Henry Golding. Golding played a handsome heir in Crazy Rich Asians. The film, aired in 2018, put Singapore on the map. He is now promoting Chocolate Finance, a fintech app that encourages saving.

Crazy Rich Asians reversed decades of Hollywood stereotypes about Asia. Asians had often been portrayed as martial artists, such as Bruce Lee. In the film, the characters wear Rolex watches and drive Maseratis. The film featured a lunch at a Good Class Bungalow, where lobster and caviar were savoured.

Crazy Rich Asians is based on a novel by Kevin Kwan. Like his book’s characters, Kwan does not have to worry about his next meal. His great-grandfather, Oh Sian Guan, was the founder of Oversea-Chinese Banking Corp (OCBC).

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