We tried to explain the lack of appeal of sustainability stories. Some suggested that audiences have become “desensitised” to such issues, while others felt the topics were too technical or abstract. Another view was that sustainability is simply not top of mind for readers facing more immediate concerns, such as the cost of living. There are likely other explanations.
Ecosperity Week, Temasek’s annual flagship sustainability event, will be held from May 18 to 21. Ahead of the event, media outlets, including The Edge Singapore, have attended briefings and dialogues on upcoming initiatives and priorities.
During an informal chat with the chief sustainability officer of a statutory board, a fellow journalist noted that while sustainability stories are relevant to audiences, they attract far less reader interest, judging by article views. Others in the room agreed.
