People wanted to touch, feel and lie on a mattress before they buy it. A mattress is a delayed and considered purchase, unlike buying groceries online. People buy just three or four mattresses in their lives. A typical customer buys a mattress once every decade.
SINGAPORE (Jan 31): The sleepy US IPO market could be woken up by an online mattress company. Casper, a pioneer in online mattress sales, is the first major IPO in 2020.
Mattresses were resilient to online sales for many years.
