Given new price points remain at a material discount to Telstra’s price points and the fact that key competitors have earlier raised prices, Citi Research analysts Arthur Pineda and Luis Hilado see limited downside risk from subscriber migration to competitors.
Optus had raised prices for its SIM only plans by 5%-6% or by A$3 to A$49 per month and A$62 per month for small to medium sized data bundles. These new plans do, however, come with far bigger data allowances, which serve to likely soften subscriber resistance to these new plans with a more for more strategy.
For its higher-end postpaid plan, the price has been increased by 19% to A$82 from A$69.
