Floating Button
Home Capital Broker's Calls

TikTok Shop Indonesia's combination with Tokopedia a net negative for Sea's Shopee

Khairani Afifi Noordin
Khairani Afifi Noordin • 3 min read
TikTok Shop Indonesia's combination with Tokopedia a net negative for Sea's Shopee
Shopee is expected to fight vigorously for market share in Indonesia following the move by TikTok and GoTo. Photo: Bloomberg
Font Resizer
Share to Whatsapp
Share to Facebook
Share to LinkedIn
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

Analysts are cautious on the outlook for Sea’s e-commerce arm Shopee following rival GoTo and TikTok’s move to combine Tokopedia and TikTok Shop Indonesia’s business. 

Citi Research analysts Alicia Yap, Ferry Wong and Nelson Cheung view the move as a net negative for Shopee. They note that the timing of the announcement came sooner than they had expected, especially given the social commerce ban as well as the closure of TikTok Shop in Indonesia which was only about two months ago. 

“In addition, the deal structure and the consequences of the TikTok Shop's ability to resume its operations also came as a surprise to us. While this is likely a big win for TikTok, it is a big negative for Shopee and to a lesser extent for Lazada.

×
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
© 2026 The Edge Publishing Pte Ltd. All rights reserved.