Livestreaming is part variety show, part online auction and part group chat. This format was pioneered in China but it has grown more popular since the Covid-19 outbreak.
What did you do during the Covid-19 lockdown? It is a fair guess that you spent an awful amount of time online, watching Netflix, shopping, reloading Netflix, ordering food, then watching Netflix again.
The same happened, and continues to happen in China but with one significant difference. During the Covid-19 lockdowns, many internet users turned to Chinese social media as a means of earning income. This included a massive growth in the livestream industry as an alternative model to the traditional online stores hosted by Alibaba, T-Mall and others.
