(Sept 30): The theme park industry is largely misunderstood, observes Sim Choo Kheng, founder and CEO of Sim Leisure Group.
“We seem to have a cookie-cutter mindset. When we talk about the park industry, it conjures up images of roller coasters, colourful castles and movie-based theme parks. That’s the understanding of the business for the man in the street, but that’s not quite the case, especially from an Asian business model perspective... it is very different,” says Sim, who has been in the industry for more than three decades and has been involved in more than 300 projects globally, including Singapore’s Universal Studios and Malaysia’s Legoland.
