- Theme Park Operations, focuses on the management and operation of various theme parks. Highlights include the addition of a water park to the Escape adventure park, featuring the world’s longest slide, and the 2021 launch of Escape Challenge, Malaysia’s first indoor adventure park. This segment also includes the acquisition and revitalisation of KidZania Malaysia and KidZania Singapore, with the latter reopening to the public in May.
- Design and Theming Construction focuses on designing and constructing themed attractions, primarily in the Gulf Cooperation Council (GCC) region. Incorporated as Sim Leisure Gulf Contracting (SL Gulf) in 2013, the company leverages over 30 years of industry experience and has significantly contributed to the group’s revenue.
1. What is Sim Leisure’s business, and what are some of its key business segments?
Sim Leisure Group specialises in the development, operation and management of leisure and themed attractions. Since launching the Escape adventure park in Penang in 2012, the company has pioneered a new genre of retro-eco, family-friendly outdoor fun in Malaysia, experiencing significant growth. The group has two primary business segments:
