That was the story of the digital age — hence our series of articles on the future of media in this digital age.
Parts 1 to 6 of “The Future of Media in the Digital Age” examined how search engines and social media disrupted traditional media — capturing attention, data and advertising economics. Many publishers mistook “going digital” for transformation. It wasn’t. Free content without a viable monetisation model hollowed out the industry.
Those that survived understood a harder truth: Media is not about distribution. It is about credibility, differentiation, brand and owned relationships with readers. In an age of information overload, misinformation and groupthink, trusted, independent journalism becomes more — not less — valuable.
