For analysts, the platform enables pattern comparisons using video clips and 3D avatars that visualise data in real time. Coaches can test how tactical changes may play out against specific opponents, while players receive personalised match analysis. The tool is designed to respond instantly to football-related queries, producing data-validated insights with rich visual context in seconds.
Fifa and Lenovo are using the 2026 World Cup as a proving ground for enterprise artificial intelligence (AI) by rolling out an AI-powered knowledge assistant designed to give every competing team access to elite-level performance analytics.
Built on Lenovo’s AI Factory, the Football AI Pro functions as a specialised enterprise knowledge assistant for football. It orchestrates multiple AI agents to scan millions of data points, analyse more than 2,000 performance metrics and deliver real-time tactical insights to coaches, analysts and players across all teams at the tournament.

