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Fifa turns World Cup 2026 into a live testbed for enterprise AI

Nurdianah Md Nur
Nurdianah Md Nur • 4 min read
Fifa turns World Cup 2026 into a live testbed for enterprise AI
As the World Cup expands to 48 teams across three countries, FIFA is turning to Lenovo’s enterprise AI to support team analytics, officiating and operations. Photo: Unsplash
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Fifa and Lenovo are using the 2026 World Cup as a proving ground for enterprise artificial intelligence (AI) by rolling out an AI-powered knowledge assistant designed to give every competing team access to elite-level performance analytics.

Built on Lenovo’s AI Factory, the Football AI Pro functions as a specialised enterprise knowledge assistant for football. It orchestrates multiple AI agents to scan millions of data points, analyse more than 2,000 performance metrics and deliver real-time tactical insights to coaches, analysts and players across all teams at the tournament.

For analysts, the platform enables pattern comparisons using video clips and 3D avatars that visualise data in real time. Coaches can test how tactical changes may play out against specific opponents, while players receive personalised match analysis. The tool is designed to respond instantly to football-related queries, producing data-validated insights with rich visual context in seconds.

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