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ShopBack leverages Forter to grow securely

Nurdianah Md Nur
Nurdianah Md Nur • 2 min read
ShopBack leverages Forter to grow securely
With Forter, ShopBack can now make more precise and faster decisions about customer trustworthiness, which enables the business to scale securely.
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ShopBack is relying on Forter to secure transactions on its shopping and rewards platform for its more than 30 million shoppers across ten markets in Asia Pacific.

By deploying Forter's Trusted Conversions solution, ShopBack can provide enhanced shopping experiences by approving more legitimate customers and decreasing false declines. This automated real-time decisioning capability allows ShopBack’s 8,000 merchants to scale seamlessly and securely.

“To keep up with [our fast growth], we need to continue delivering superior customer experience at scale. With Forter, we’re able to make more precise and faster decisions about customer trustworthiness. Ultimately, this leads to reduced fraud, allowing us to offer a frictionless and exceptional customer experience,” says Candice Ong, chief commercial officer at ShopBack.

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