ShopBack is relying on Forter to secure transactions on its shopping and rewards platform for its more than 30 million shoppers across ten markets in Asia Pacific.
By deploying Forter's Trusted Conversions solution, ShopBack can provide enhanced shopping experiences by approving more legitimate customers and decreasing false declines. This automated real-time decisioning capability allows ShopBack’s 8,000 merchants to scale seamlessly and securely.
“To keep up with [our fast growth], we need to continue delivering superior customer experience at scale. With Forter, we’re able to make more precise and faster decisions about customer trustworthiness. Ultimately, this leads to reduced fraud, allowing us to offer a frictionless and exceptional customer experience,” says Candice Ong, chief commercial officer at ShopBack.
This partnership follows ShopBack’s successful deployment of Forter's Trusted Identities solution, which reduced ShopBack’s cart abandonment rate from 3-D Secure (3DS) by 70% to improve conversion rates and customer experience.
“ShopBack’s commitment to make shopping rewarding, delightful and accessible to all fits squarely with Forter’s mission to build trust into every step of the digital commerce journey,” says Joe Lee, vice president of APAC at Forter.
He adds: “We’re excited to double down on our partnership with ShopBack to help maximise their revenue, optimise their customer experience and reduce fraud.”
