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Singapore’s 'sandwich generation' most at risk as scams exploit fear of loss

Nurdianah Md Nur
Nurdianah Md Nur • 3 min read
Singapore’s 'sandwich generation' most at risk as scams exploit fear of loss
The Cyber Security Agency of Singapore's "Stop and Check" campaign drives public vigilance, while Trend Micro's new AI-powered feature provides 24/7 real-time detection and alerts. Photo: Pexels
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Loss aversion, or the fear of losing money or reputation, remains a powerful driver of scam susceptibility in Singapore.

Nearly one in two Singaporeans (47%) cited this as their top concern, according to Trend Micro’s latest consumer behaviour survey. Fast-money schemes and enticing investment offers proved especially effective, deceiving one in four individuals.

While scammers target victims across all age groups, the “sandwich generation” (adults aged 35 to 55) is particularly at risk. Juggling work and caregiving responsibilities leaves them more vulnerable to emotional pressure and time-sensitive ploys.

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