Gartner describes DXP as “a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimisation of contextualised digital experiences across multi-experience customer journeys.” A DXP helps ensure continuity across the full customer lifetime journey.
Digital transformation is offering organisations of every size the promise of a new way of doing business, delivering efficiency, cost savings and the opportunity to enhance customer relations.
However, there are so many aspects to the changes digital brings to organisations that business leaders can feel overwhelmed. This is why a Digital Experience Platform (DXP) has become an essential tool for progressive companies. DXP links the IT function, business processes and marketing, but its most critical role is to enable brands to create personalised digital journeys for their customers.
