Both solutions leverage artificial intelligence (AI) to help users find relevant streams based on their interests. This also means that creators can ensure their content gets delivered to the right audience so that they better connect with their communities.
Over 50 million people today consider themselves as content creators, according to SignalFire. While the majority are currrently monetising content creation on a part-time basis, this might change as creating content can be financially lucrative. According to Hootsuite, sponsored posts are worth US$100 per 10,000 followers, and research has found that the influencer marketing industry is worth US$16.4 billion.
Singapore-based Bigo Technology is one company that is committed to helping the creator economy grow. It is doing so through its social livestreaming platform Bigo Live and short-form video app Likee.
