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Snap unveils new spectacles in fresh augmented reality push

Bloomberg
Bloomberg • 4 min read
Snap unveils new spectacles in fresh augmented reality push
Evan Spiegel, co-founder and chief executive officer of Snap Inc., during the Bloomberg Technology Summit in San Francisco, California, US, on Thursday, May 9, 2024. Photo: Bloomberg
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Snap Inc. chief executive officer Evan Spiegel unveiled a new version of the company’s Spectacles smart glasses, revitalising an effort to build an advanced augmented reality (AR) product that may one day replace or rival the smartphone. 

The glasses, called AR Spectacles, include technology that can overlay digital images and filters onto the physical world. They could eventually provide an additional source of revenue for the messaging company, which currently depends on ads and subscriptions in the Snapchat app.

Spiegel, who unveiled the new glasses at Snap’s annual Partner Summit on Tuesday in Santa Monica, California, said that at launch they’ll only be available to developers interested in building new features for the glasses. While the developers work on building interesting things to do with the glasses, Snap will work on improving their look so that they’re less bulky and easier to use.

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