Laurent Junique, founder and CEO of TDCX, says: “CX has become a strategic differentiator for businesses and a key enabler for the growth of the digital economy in today’s experience-driven marketplace. As digital and physical experiences continue to blur, we want to pioneer customer engagement strategies that continue to deliver a human touch during those critical moments that matter most.
Customer experience (CX) solutions provider TDCX announced that it has on Jan 27 launched its first Digital CX Centre of Excellence in Singapore.
The centre will focus on leveraging technology to develop CX solutions that enable hyper personalised, seamless and secure customer engagement in both physical and virtual environments, such as in the metaverse. Through the centre, TDCX will pilot and validate new CX models and the supporting emerging technology architecture, to develop practical real-world applications and use cases.
