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PR firm acquisition first of many for Vividthree

Jovi Ho
Jovi Ho • 8 min read
PR firm acquisition first of many for Vividthree
Vividthree’s Zhang: In the past, we followed concepts by creative agencies. We’re always the second tier; brands do not come directly to us. We’re trying to shift this the other way round. Photo: Albert Chua/The Edge Singapore
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The impact of Covid-19 on the media, entertainment and events landscape has earned multiple cover stories here at The Edge Singapore. With film sets and concerts suspended for years, executives from local production company mm2 Asia (SGX:1B0) and China’s GHY Culture and Media (SGX:XJB) — listed in December 2020 during the pandemic — were forced to consider revenue-generating pivots to allay the fears of staff and shareholders alike.

Still, Singapore Exchange (SGX)-listed (SGX:S68) visual effects studio Vividthree Holdings(SGX:OMK) decision to acquire a majority stake in public relations agency Elliot Communications (Elliott & Co) ranks among the more creative solutions.

The move was first announced with a memorandum of understanding (MOU) signed in December 2022. On March 27, Vividthree announced plans to acquire a 30% stake in Elliott & Co for $775,393 in cash, with the deal expected to close by April 30.

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