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Kingsmen Creatives’ US-based subsidiary signs deal to develop location-based branded attractions in Asia Pacific

Felicia Tan
Felicia Tan • 2 min read
Kingsmen Creatives’ US-based subsidiary signs deal to develop location-based branded attractions in Asia Pacific
Senior executives from Kingsmen and Black Spade. Photo: Kingsmen and Black Spade
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Kingsmen Xperience, the US-based entertainment-focused subsidiary of Mainboard-listed Kingsmen Creatives (SGX:5MZ) , has entered into a strategic deal memorandum to develop location-based branded attractions in Asia Pacific.

The deal memorandum, which was signed with S Experience Limited, will initially focus on Macau, the Philippines, Vietnam and Thailand. S Experience is a subsidiary of Hong Kong-headquartered family office Black Spade Capital Limited.

In its Feb 13 announcement, Kingsmen highlighted its experience with former location-based branded attractions previously including the interactive “Monopoly Dreams” game space in Hong Kong and “TOYBOX by Hasbro” in Hasbro's first-ever multi-brand carnival in Asia. The company has also contributed towards the design and construction of theme parks including Universal Studios Singapore and Disneyland Hong Kong.

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