The boost in sales comes as the app faces a potential shutdown in January under a new law signed by President Joe Biden. Lawmakers worry that TikTok, which is owned by China’s ByteDance Ltd, poses a national security threat to American users.
TikTok tripled its US shopping sales to more than US$100 million on Black Friday, a sign of the app’s growing popularity despite a looming ban.
TikTok Shop, the app’s e-commerce feature, also drew a 165% annual increase in shoppers for the two days between Black Friday and Cyber Monday, the company said. There were more than 7 billion views of posts that included the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday, TikTok said.
