This makes it a suitable testbed for retailers to trial new concepts and products, as well as respond to consumer reception and feedback more swiftly, says CapitaLand in a filing on Thursday.
SINGAPORE (Nov 8): CapitaLand today announced the opening of NomadX: a double-storey, 11,000 sqft multi-label concept store at Plaza Singapura that puts forth “a new blend of physical and digital experience” with a combination of olfactory, audio-visual and other consumer experiences offered by its tenants.
NomadX incorporates short-term leases and “plug & play” retail units that are integrated with smart retail infrastructure with data analytics capabilities.
