In a Tuesday press release, Grab says the first-of-its-kind partnership will enable Heineken to tap on Grab’s mobility, food, delivery and payment services across its platform to better meet its last-mile logistics needs. It is also aimed at boosting Heineken’s offerings to customers and distributors, and drive demand for its beers and ciders in Southeast Asia.
SINGAPORE (Sept 17): Grab has teamed up with Heineken in a collaboration that will see Southeast Asia’s so-called “super app” being the preferred delivery and digital service partner for the popular beer brewer.
Main image: Kenneth Choo, managing director, Heineken APAC (left) and Hidayat Liu, group head of strategy, partnerships and business development, Grab.
