About 20% of Gen Zs surveyed worry about increasing utility bills and job security, while 32% are worried about rising food prices. More than 20% are concerned with economic downturns.
More than half — or 53% — of Gen Zers cite rising food prices as their top financial concern, according to a new report by consumer intelligence firm NielsenIQ on the consumer behaviours, values, and purchasing habits of Gen Z.
Titled Spend Z: A Global Report, the report surveys the largest generation globally — Gen Z which are projected to have their spending power hit US$12 trillion ($16.17 trillion) by 2030. In Singapore, 99 participants made up the Gen Z population that was surveyed, and participants were born between the years 1997 and 2012.
