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Maxi-Cash powers neobanking service with fintech company MatchMove

Felicia Tan
Felicia Tan • 2 min read
Maxi-Cash powers neobanking service with fintech company MatchMove
Maxi-Cash's Bedok branch. Photo: Samuel Isaac Chua/The Edge Singapore
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SGX-listed pawnbroker Maxi-Cash has announced that it will be powering its neobanking service, MaxiPay, with fintech company MatchMove.

MaxiPay is a personal mobile e-wallet that comes with a virtual account. The account also comes with a prepaid MatchMove-enabled Mastercard-branded virtual and physical card.

The service is said to improve the end-to-end engagement for consumers to remit their money.

With MaxiPay, Maxi-Cash users will now be able to top-up and transfer out money in real time. They will also be able to spend via their prepaid virtual cards and perform domestic FAST transfer. International remittances will also be cheaper with the service.

“As an innovative leader in the pawnbroking industry, Maxi-Cash aspires to provide access to greater demographics by leveraging fintech providers like MatchMove, which enable us to offer neobanking. Providing convenience and meeting short-term financial needs of our customers have been core to the growth of Maxi-Cash,” says Ng Kean Seen, CEO of Maxi-Cash.

“With the addition of MaxiPay to our business, we are able to offer more convenience to the consumers, by accessing a digital banking-like experience at their fingertips,” he adds. “The MatchMove team has shown great support in launching MaxiPay and has also helped educate our customers on how best to leverage the app”.

See also: Asia Pacific VC flow into fintechs dropped 27% y-o-y in 2023: S&P Global Market Intelligence

“MatchMove is deeply committed to advancing financial inclusion across the region, for individuals and businesses, and we are excited to partner with Maxi-Cash in taking this vision forward,” says MatchMove’s chief commercial officer, Amar Abrol.

“With our Lightspeed technology solution, Maxi-Cash has launched MaxiPay, its own branded app to provide best-in-class digital financial services to the underserved segments of society, like migrant workers. We are confident that this solution will solve the challenges faced by these consumers with cheap and convenient money transfers as well as accessing other digital payment services,” he adds.

As at 9.10am, shares in Maxi-Cash are trading 0.1 cent higher or 0.6% up at 16.8 cents.

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