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Prudential expands distribution network with official launch of financial advisory arm

Bryan Wu
Bryan Wu • 3 min read
Prudential expands distribution network with official launch of financial advisory arm
Prudential Singapore officially launches its financial advisory arm Prudential Financial Advisers on April 20. Photo: Prudential Singapore
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Life insurer Prudential Singapore (SGX:K6S) has announced the expansion of its distribution network with the official launch of Prudential Financial Advisers (PFA), its financial advisory arm.

With PFA, Prudential says it now offers a wider range of insurance products including general insurance and wealth solutions. This is in addition to Prudential’s core solutions in whole and term life, health, savings, retirement and group insurance.

The new financial advisory firm will complement Prudential’s existing distribution ecosystem, and aims to better support Singapore residents who are living longer as the country’s life expectancy continues to rise.

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