Toyota said it promoted the 57-year-old finance chief, who’s worked at the firm since 1991 and served as Toyoda’s secretary for eight years, amid an urgent need to bolster profitability. Meanwhile, Sato will use his role as head of the Japan Automobile Manufacturers’ Association to steer the broader industry.
(Feb 6): Toyota Motor Corp appointed a lieutenant of Akio Toyoda as chief executive officer in a surprise leadership reshuffle that signals the automotive scion’s tightening control over his business empire and an intensifying push for profitability.
Kenta Kon, who is currently Toyota Motor’s chief financial officer, will assume the top job on April 1, the company said on Friday. He replaces Koji Sato, who was appointed CEO in 2023 and will become vice chairman as well as take on a newly established role as chief industry officer.
