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Singapore coworking reaches next-level luxury with Raffles deal

Bloomberg
Bloomberg • 4 min read
Singapore coworking reaches next-level luxury with Raffles deal
SINGAPORE (Mar 13): The Great Room’s co-working space in Singapore’s Centennial Tower doesn’t look like your average office. The floor is marble, the finishings are brushed gold and there’s coconut water in the pantry fridge. It’s a step up from
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SINGAPORE (Mar 13): The Great Room’s co-working space in Singapore’s Centennial Tower doesn’t look like your average office. The floor is marble, the finishings are brushed gold and there’s coconut water in the pantry fridge. It’s a step up from the sector’s more utilitarian offerings, and the pricing reflects that.

Co-founder and Chief Executive Officer Jaelle Ang is betting her clients can afford to spend even a bit more. The Great Room Offices Pte has just signed with Raffles Hotel to open its fourth location in the city. The first co-working space in a six-star hotel, it will occupy 15,000 square feet in one wing when the iconic property reopens after a major refurbishment later this year.

At The Great Room’s existing Singapore locations, membership for a dedicated office (as opposed to a hot-desk pass) starts from $2,500 a month. Ang says that’s about 20% higher than WeWork Cos., but that customers enjoy a 40% uplift in terms of other things like privacy, security, acoustics and quality of fit-out. Raffles will be more expensive again.

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