The launch is one of the most important in AMD’s five-decade history, setting up a showdown with Nvidia in the red-hot market for AI accelerators. Such chips help develop AI models by bombarding them with data, a task they handle more adeptly than traditional computer processors.
Advanced Micro Devices (AMD), taking aim at a burgeoning market dominated by Nvidia Corp, has unveiled new so-called accelerator chips that it says will be able to run artificial intelligence software faster than rival products.
The company introduced a long-anticipated lineup called the MI300 at an event on Dec 6 in San Jose, California. CEO Lisa Su also gave an eye-popping forecast for the size of the AI chip industry, saying it could climb to more than US$400 billion ($537.1 billion) in the next four years. That is more than twice as high as the projection AMD gave in August, showing how rapidly expectations are changing for AI hardware.
