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Nvidia unveils new chip system for AI video, software creation

Ian King / Bloomberg
Ian King / Bloomberg • 2 min read
Nvidia unveils new chip system for AI video, software creation
According to Huang, CPX is the first chip built specifically for AI models that do reasoning with large amounts of knowledge —millions of so-called tokens — at once. Photo: Bloomberg
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Nvidia Corp, whose chips and systems are at the heart of the artificial intelligence computing boom, said it plans to offer a new product designed to handle demanding tasks such as video generation and software creation.

The product, Rubin CPX, will debut at the end of 2026, the company said. It will be offered in the form of cards that can be incorporated into existing server computer designs or used in discrete computers that can operate separately alongside other hardware in data centers.

The chipmaker argues that the design, a derivative of the new Rubin product line coming next year, is necessary to make certain types of AI work more efficient. It’s another example of Nvidia’s relentless pace in introducing new hardware and software — a speed that competitors have yet to match — aimed at keeping the industry hooked on its offerings.

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