Owned by Singapore-based Sea, Shopee has pulled off one of the more improbable corporate comebacks in recent memory, sending its stock soaring more than 300% since the start of 2024. A key secret weapon is a little known logistics operation powered by an army of homemakers, students and retirees. And the help of some very large Ikea bags.
In the battle royale of global e-commerce, the names are familiar and formidable: Amazon. TikTok Shop. Shein. Temu. But in Southeast Asia, home to 675 million people and a US$160 billion online shopping market, the reigning monarch is an app the colour of a traffic cone.
It’s called Shopee. And it’s thriving.
