For the report, London-based research firm Foresight Factory conducted a series of online surveys with up to 12,884 respondents across Australia, Japan, Indonesia, Singapore, Thailand, Malaysia, Vietnam, South Korea, China and India.
Asia-Pacific (APAC) consumers are increasingly looking at banks to take the lead in environmental change as greenwashing claims intensify against governments and other brands.
Consumer sentiments concerning environmental sustainability and inclusivity are playing an increasingly influential role in shaping the landscape of the banking and finance industry in APAC, according to Dentsu International’s Finance DNA: The Future of Finance and Payments report, which delves into 10 trends expected to shape the sector in the coming decade.
