To Galaxy... and Beyond

Pauline Wong
Pauline Wong • 5 min read

Samsung has long been a leader in the smartphone market, sitting comfortably at the top spot as the world’s largest phone maker. Their latest flagship, the Samsung Galaxy S20 Ultra, is impressive, but is it too much of a good thing? Options weighs in.

SINGAPORE (Apr 30): In the competitive world of smartphones, it is little wonder that South Korean phonemaker Samsung remains the king. With a wide range of phones to suit most budgets, Samsung commands a sizable 23% of the global market, shipping 289.1 million units in 2019 alone. It is little surprise, then, that they keep releasing bigger, better, and more expensive flagship phones — like the latest in their flagship Galaxy range: the S20, S20+ and the S20 Ultra 5G.

For review, we had the Galaxy S20 Ultra 5G, which is the largest of the three at a whopping 6.9 inches and weighing 220g, with a recommended retail price of $1,898 for 128GB storage. Impressive zoom For the two weeks we had the S20 Ultra, several things immediately jumped out at us — for starters, the 100x zoom rear-facing camera. The S20 Ultra uses AI-powered, multi-image processing to reduce quality loss at high zoom levels, so as to achieve “Super Resolution Zoom up to 100X”, and we must admit, it’s really eye-opening.

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