Chopard

Zest

Bespoke style

Customise your Neeson tote and make it unique

Buy right: Fine collaboration

SINGAPORE (April 8): Zhu Yilong, the new brand ambassador for prestigious timepiece brand Chopard, was at the Baselworld watch and jewellery fair to get an insight into the brand’s DNA. At the fair, held on March 20 and 21 in Switzerland, the Chinese ac

Interview

Sustainable luxury

Chopard co-president Karl-Friedrich Scheufele tells of its interesting and complex journey in using 100% ethical gold in the production of all its jewellery and watches

Buy right: Sustainability icon

Chopard co-president and creative director Caroline Scheufele wins award at annual MAISON-DE-MODE.COM

Light and magic

SINGAPORE (Feb 18): All great creations come with a good story: Caroline Scheufele, Chopard’s co-president and artistic director, says her love for gemstones began as a young girl when she used to play with her mother’s jewellery. Later, she dreamt up

Timepieces

Time to shine

SINGAPORE (Dec 3): Make your festive outfits pop with these glittering timepieces, which combine the art of high jewellery with Swiss luxury watchmaking expertise.

Interview

Green luxury

SINGAPORE (Nov 12): Twenty-five years ago, Chopard became the first brand to launch a steel watch lavished with diamonds. It was part of the brand’s Happy Sport collection, a wearable and modern offshoot of its iconic Happy Diamonds family. The bold mov

Buy right: Be dazzled

SINGAPORE (Oct 22): Superstar Rihanna has been very busy and was recently spotted in Dubai, Singapore and Sydney promoting her make-up line Fenty Beauty. Those of you who were lucky enough to catch her at the launch of her collection at the Sephora store

The accidental legend

SINGAPORE (Sept 10): The way legendary race car driver Jacky Ickx talks about Chopard co-president Karl-Friedrich Scheufele, it is clear they are BFFs. The duo met in 1988, when Chopard became the official timekeeper sponsor of the Mille Miglia, the famou

Timepieces

Luxury time

Back in town for the launch of L.U.C Time Traveller One — Singapore Edition, Karl-Friedrich Scheufele, co-president of Chopard, talks about Singapore’s leading position in influencing watch trends, the maturing of the Chopar Manufacture and why he is
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