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Chopard
Buy right: Fine collaboration
SINGAPORE (April 8): Zhu Yilong, the new brand ambassador for prestigious timepiece brand Chopard, was at the Baselworld watch and jewellery fair to get an insight into the brand’s DNA. At the fair, held on March 20 and 21 in Switzerland, the Chinese ac
April 08, 2019
Interview
Sustainable luxury
Chopard co-president Karl-Friedrich Scheufele tells of its interesting and complex journey in using 100% ethical gold in the production of all its jewellery and watches
March 25, 2019
Buy right: Sustainability icon
Chopard co-president and creative director Caroline Scheufele wins award at annual MAISON-DE-MODE.COM
March 11, 2019
Light and magic
SINGAPORE (Feb 18): All great creations come with a good story: Caroline Scheufele, Chopard’s co-president and artistic director, says her love for gemstones began as a young girl when she used to play with her mother’s jewellery. Later, she dreamt up
February 25, 2019
Timepieces
Time to shine
SINGAPORE (Dec 3): Make your festive outfits pop with these glittering timepieces, which combine the art of high jewellery with Swiss luxury watchmaking expertise.
December 10, 2018
Interview
Green luxury
SINGAPORE (Nov 12): Twenty-five years ago, Chopard became the first brand to launch a steel watch lavished with diamonds. It was part of the brand’s Happy Sport collection, a wearable and modern offshoot of its iconic Happy Diamonds family. The bold mov
November 19, 2018
Buy right: Be dazzled
SINGAPORE (Oct 22): Superstar Rihanna has been very busy and was recently spotted in Dubai, Singapore and Sydney promoting her make-up line Fenty Beauty. Those of you who were lucky enough to catch her at the launch of her collection at the Sephora store
October 29, 2018
The accidental legend
SINGAPORE (Sept 10): The way legendary race car driver Jacky Ickx talks about Chopard co-president Karl-Friedrich Scheufele, it is clear they are BFFs. The duo met in 1988, when Chopard became the official timekeeper sponsor of the Mille Miglia, the famou
September 17, 2018
Timepieces
Luxury time
Back in town for the launch of L.U.C Time Traveller One — Singapore Edition, Karl-Friedrich Scheufele, co-president of Chopard, talks about Singapore’s leading position in influencing watch trends, the maturing of the Chopar Manufacture and why he is
February 19, 2018