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How important are sustainable investing badges?

Rachel Whittaker
Rachel Whittaker • 6 min read
How important are sustainable investing badges?
A windfarm operated by oil giant Shell in the Netherlands / Photo: Shell
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The financial sector is completely awash with sustainable investing (SI) labels. There are dozens of SI collaborations, membership organisations, initiatives and product tags by which an investor can apparently prove their seriousness or success with sustainability. Getting one is like a badge of honour that few will want to do without.

Yet it is not clear that all of them are worth having, or even if they continue to do what they claim. The problem now is that many investors fear that not joining one would make them look bad, creating a kind of self-imposed greenwashing.

Mother of initiatives

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