It’s a pity. Guochao, or “China chic”, is a trend that combines millennial design with traditional Chinese elements and showcases features that cater to the lifestyle of local consumers. It has earned fans worldwide with cars, fashion, and fragrance brands, to name just a few.
Who said products made in China have no design? Just as Chinese brands are coming into their own, US President Donald Trump is building a steep tariff wall. One consequence is that Americans will miss out on the latest innovations from the world’s biggest factory.
Trump said on Wednesday that the US will raise the tariff on Chinese imports to 125%, effective immediately. While Americans might still be able to buy apparel and housewares from the likes of Shein and Temu, affordable luxury brands from the world’s second-largest economy will probably stay away from the US market. Import taxes are now simply too high.
