The AI gold rush is a double-edged sword. On the one hand, it can create new value, realise productivity gains, and enhance customer experiences. On the flip side, it has increased carbon risk in organisations.
Even before the hype around ChatGPT, there are plenty of tools using artificial intelligence (AI) that we use every day This includes digital voice assistants like Siri or Alexa, navigation apps like Google Maps, or recommendation features on Netflix and Amazon. Since AI is still a nascent technology, here are some things to consider as we continue to embed AI into our daily lives.
Chua Hock Leng, area vice president for ASEAN and Greater China, Pure Storage

