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Pause, recharge, drive on

Uma Devi
Uma Devi • 13 min read
Pause, recharge, drive on
Does Dyson’s abrupt termination of its electric car project spell the end of a subsidy-driven boom and is it time for real economics to drive the market forward?
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Does Dyson’s abrupt termination of its electric car project spell the end of a subsidy-driven boom and is it time for real economics to drive the market forward?

SINGAPORE (Oct 21): In September 2017, British inventor James Dyson announced plans to produce a battery electric vehicle (EV) with an all-electric drivetrain by 2020. In an email to employees, Dyson said the team already had over 400 members and he was still “recruiting aggressively”.

The endeavour was worth £2 billion ($3.45 billion) and, according to Dyson, the brain behind a series of engineering marvels such as bladeless fans and bagless vacuum cleaners, his ambition was to resolve air pollution woes.

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