Floating Button
Home News Environmental, Social and Governance

Geneco believes Singaporeans will want to pay more for green power

Jovi Ho
Jovi Ho • 7 min read
Geneco believes Singaporeans will want to pay more for green power
CEO Lim: Geneco supplies power to 160,000 homes, and is “Singapore’s No. 1 household electricity retailer” as of July. Photo: Albert Chua/The Edge Singapore
Font Resizer
Share to Whatsapp
Share to Facebook
Share to LinkedIn
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

When Singapore liberalised the retail electricity market in 2018, households were free to pick and choose their preferred retailer outside of SP Group. Under the Open Electricity Market, retailers lured them away from the national grid operator with attractive promotions and discounts.

Barely three years later, the volatile energy market proved too much to bear for some retailers, and a wave of exits began. Among them, iSwitch, then the fourth-largest retailer and the largest independent brand, ceased operations in October 2021.

Today, the Open Electricity Market’s official website carries a page titled “Retailer Exit”, offering information about what customers can do when their retailer goes bust. Among the nine retailers still sporting their logos on the site, Diamond Electric has suspended new residential plans.

×
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
© 2026 The Edge Publishing Pte Ltd. All rights reserved.