Once a manufacturing powerhouse in Europe, Ford built some of the continent’s best-known family cars, including the Fiesta and Mondeo. But the automaker has spent years in retreat, axing models, closing factories and losing dealers as its market share slid from nearly 9% in 2010 to below 3% last year, according to the European Automobile Manufacturers’ Association.
(May 18): Ford Motor Co is seeking to reignite its struggling European passenger car business with a new version of the rugged Bronco SUV, following the success of bringing back the model in North America.
The US automaker will build a compact Bronco at its Valencia plant in Spain from 2028, as part of a product offensive involving five new European models by 2029, the company said on Monday. Ford will also introduce smaller vehicles for Europe, including affordable electric and combustion-engine models, to help it compete with an influx of less expensive Chinese brands.
