Seatrium also unveiled its new logo in electric blue, marking a departure from SembMarine and Keppel O&M’s respective corporate colours of green and red. “We didn’t start by saying we didn’t want either colour,” says Ong when asked about the new branding.
After the February 2023 merger of SembMarine and Keppel O&M, the enlarged entity, still known as SembMarine, proposed changing its name to Seatrium in April of the same year.
At the time, SembMarine said that its new name reflected its aspiration to become a “premier global player providing innovative engineering solutions for the offshore, marine and energy industries”.
