Impossible Foods and Beyond Meat are among the world’s most well-funded clean meat startups challenging the five-billion pound (2.3 tonnes) ground beef industry. The former began selling its plant-based meat in 2016 through some of America’s fanciest restaurants, while the latter went big on grocery stores.
SINGAPORE (Mar 6): Starting today, blocks of Impossible Foods Inc.’s plant-based meat will be delivered to eight restaurants in Singapore to be made into a variety of cuisine from burgers and ‘meatballs,’ to char kway teow and ‘beef’ Wellington.
Headquartered in California, the Temasek-backed firm’s entrance into Singapore comes hot on the heels of its rival Beyond Meat, a Los Angeles-based startup backed by Microsoft’s Bill Gates.
