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Wellness enters mainstream as longevity draws capital

Samantha Chiew
Samantha Chiew • 14 min read
Wellness enters mainstream as longevity draws capital
Ageing populations, wealthier consumers and rising demand for preventive care are turning wellness and longevity into one of the market’s broadest new themes. Photo: Trisara Phuket, Montara Hospitality Group
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Ageing populations, wealthier consumers and rising demand for preventive care are turning wellness and longevity into one of the market’s broadest new themes

Wellness, health and longevity are increasingly converging into a major investment theme, spanning preventive medicine, diagnostics, sleep, nutrition, fitness, mental health and digital health tools.

Longevity sits within this broader market, shifting the focus from extending lifespan to improving “healthspan”, the number of years a person remains healthy, active and independent.

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