“Each product has a story and historical and cultural value. We want to keep their legacy and skills alive for the future,” Sthapit told AFP. “They grew up at a time when most things were handmade, not store-bought. So there is an amazing wealth of skills and experiences among people of that generation.”
Aji’s — which means grandmother — was founded in 2018 by Sthapit, her sister Irina and husband Pursarth Tuladhar, selling a variety of products including knitwear, blankets and jewellery. Through podcasts and blogs, Sthapit and the makers’ grandchildren take listeners and readers on a nostalgic journey through the lives of the elderly artisans.
The tales — from being married at just eight-years-old, battling to be given an education and raising five children as a single mother in the patriarchal society — shed light on Nepal’s rich social and cultural history, but also its strict gendered social order.
Sharing stories
Born in Kathmandu in 1988, Sthapit found herself drawn to the Indian classical dance of Kathak, which is derived from the Sanskrit word kathaka, or storyteller.
From just 18-years-old, she started to perform in national and international dance events. The gender studies graduate then taught a course in women’s empowerment at Nepal’s first women’s college Padma Kanya Multiple Campus.
A decade-long career in international development followed, including working for Oxfam and the United Nations’ International Fund for Agricultural Development (IFAD). She worked around the world from Uganda to Uzbekistan, but felt she wanted to make a difference in her home country.
Undaunted by the male-dominated start-up world, Sthapit quit her non-governmental organisation (NGO) job to work full-time on Aji’s. She slowly cultivated loyal customers who shared their love for the products with others, eventually drawing the attention of the wider public and international clients.
Aji’s now has 30 elderly women and men working with them, using traditional Nepali techniques and materials. The crafts are sold at two stores in the Kathmandu valley and on the online marketplace Etsy.
The company works closely with makers’ children or grandchildren, in an effort to help the families develop closer bonds. Sthapit herself learnt that her grandmother was “more confident and bold than I thought”. “It was as if this side of her was hidden and she has now found recognition and uncovered her bolder confident self,” she said.
Empowering the elderly
Sthapit found the social enterprise had another benefit — it gave the artisans a sense of purpose. When she first told her grandmother, Champa Devi Tuladhar, that her socks were being snapped up, the 77-year-old’s eyes lit up. “My grandmother really enjoys being busy and even forgets her joint pains when knitting,” Sthapit said.
Parents traditionally live with their children in Nepal with the elderly discouraged from working and earning. But ageing populations have forced a global shift in attitudes to those aged 65 and older — in fashion catwalks have seen greater age diversity and models such as Jan de Villeneuve, and Elon Musk’s mother Maye Musk, have made names for themselves as fashion stars in their 60s and 70s.
Businesses pay greater attention to so-called “grey dollar” and older consumers, while studies have shown keeping active boosts older people’s physical and mental well-being.
Sthapit was emboldened by her grandmother’s joy about how popular her socks had become. “The excitement it brought in her life made me think of other grandparents who might enjoy creating things too,” she said. Tuladhar herself has become an evangelist for staying active. “Old people say that you shouldn’t work but I really enjoy working... and also tell others to get involved,” Tuladhar told AFP.
Another craftswoman, Dil Hera Tuladhar, has sewn traditional blankets and shawls for years. But for the first time, she’s started earning from them. “I had never made money in my life. It made me so happy and proud,” the 85-year-old said.
For Sthapit, the venture has grown much bigger than she envisaged. “We want to be able to help elders live a healthy, happy life, whether by promoting their creations... or sharing their stories. “It just gives them a lot of joy... That’s what drives us.”
