Dà Jiāng Innovations Science and Technology Co, more popularly known as DJI Technology Co, dominates the industry with popular drones such as the US$99 ($135) Ryze Tello, US$399 Phantom 3, US$499 Spark Quadcopter and US$1,299 Mavic 2 Pro Platinum. It has a 77% market share, according to SkyLogic Research, up from just 50% three years ago.
(Dec 2): Walking around shopping malls this holiday season, I noticed one thing that was not there last year, or in the years before. Many big malls across America have built huge net cages, some smack in the middle of the mall, that are being used to demonstrate the newest models of consumer drones. Shoppers donning goggles that give a drone’s point of view, through a video, pilot them before they decide whether they want the big, expensive toy for Christmas.
Most consumer drones are made by a Chinese firm headquartered just across the border from Hong Kong in Shenzhen that has suddenly found itself in the eye of the storm over global surveillance, intellectual property and national security concerns.
